NEWME × Fashion Rave Run

The brief

NEWME — one of India's fastest-moving Gen-Z fashion brands — was opening at DB City Mall, Bhopal, and wanted the city's young women to experience the brand, not just see a hoarding.

What we built

An invite-only, all-girls Fashion Rave Run: a run that started as a Pink Run format and finished at the store as a launch party. Registrations were captured end-to-end through our event system — real names, real check-ins, not a comment thread.

The run

• Format — invite-only all-girls rave run
• City — Bhopal
• Venue — DB City Mall

The outcome

The recap became one of the club's highest-engagement posts, and the store launch had a crowd that chose to be there at sunrise. Detailed campaign numbers are shared in partner conversations.